Wednesday, 29 April 2009

Report shows iPhone and iPod Touch dominate usage in April 2009

According to: Venturebeat, the iPhone continues to dominate the landscape for mobile applications, according to a report on mobile phone usage in April by analytics firm Flurry.

The data shows the iPhone dominates the landscape for mobile apps usage at 56 percent. It is followed by the free iPod Touch at 28 percent and Google Android at 16 percent.

That represents a slight slip for Apple and a gain for Android. In March, the iPhone and iPod Touch accounted for 87 percent of usage, compared to the combined 84 percent in April. In March, Android only had 7 percent of usage.

Flurry measures the use of 100 apps across four platforms used by 14 million consumers. Games are a commonly used app on both the iPhone and iPod Touch. The latter represents a threat to the Nintendo free DSi, since the demographics for the iPod Touch are teens or younger, closely mirroring Nintendo’s demographics.

Flurry says that 18 percent of users will upgrade an iPhone app they have downloaded within two months. When using their applications, consumers are most likely to do so using Wi‐Fi networks (see above). This is not just for iPhone games, but for all types of applications, according to Flurry. The use of Wi-Fi represents a threat to carriers who face competition with Wi-Fi. Likewise, users of the iPhone’s Skype application can circumvent carrier fees by making free calls over the Internet.

The lifespan of an iPhone game (top chart) hovers around three months. Peak consumer usage is around 6 - 8 weeks. After that, users tend to replace the app with something else they download. A few classic card games with social components are the exception, but most apps stick to this trend.

Apple announced last week that more than 1 billion apps have been downloaded from the AppStore. According to Mobclix, there are more than 41,049 apps in the AppStore now, including 9,115 free apps. Of the grand total, 9,002 are games. There are now more than 37 million iPhone contract and iPod touches in the market.

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Free Xbox 360 said...

I'm not sure how much the Nintendo DSi is really going to be a contender for the apps market. The range of people and the demographic of the people who use the iPhone means it will be the main competetor for a long time.

All of my collegues (medical students and junior doctors) are firmly attached to their iPhone simply because of the Hippocrates software, (a medical programme that is comphrehensieve and about to be approved by the english NHS) and won't let it go!

Maybe a survey into professional apps might throw up some surprises?